A decade and a half of instability: The history of Google messaging apps

Anyone who thinks that Big Tech companies such as Google have it all sewn up need to think again. Here is a very long sad story of how badly Google has messed up its messaging product strategy over the past 15 years.


Because no single company has ever failed at something this badly, for this long, with this many different products (and because it has barely been a month since the rollout of Google Chat), the time has come to outline the history of Google messaging. Prepare yourselves, dear readers, for a non-stop rollercoaster of new product launches, neglected established products, unexpected shut-downs, and legions of confused, frustrated, and exiled users.