Anthro-Vision: How anthropology can explain business and life

One for your book reading “wishlist”?

https://www.penguin.co.uk/books/111/1119365/anthro-vision/9781847942890.html

Meet the business anthropologists seeking to explain how we buy, sell, work and think.

From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives.

The result is a wholly new way to see human behaviour: anthro-vision.