One of the big shifts in the digital world is from discrete data sets created periodically or as a result of a discrete event….toward continuous data streams gathered in near real-time. This is changing our understanding of behaviours and supporting a range of new business models. Here is a good introduction to why this matters, and what legacy organizations should do about it.
https://hbr.org/2021/12/are-you-using-the-right-data-to-power-your-digital-transformation
The explosive power of digital platforms stems from their use of interactive data, streamed by users interacting with platforms. Tapping the power of interactive data is more and more possible for legacy firms now, thanks to sensors and the internet of things (IoT). Shifting from episodic to interactive data is not easy. Yet it is an essential part of any legacy firm’s digital transformation initiatives.