Carbon credit trading on the blockchain

The founder of WeWork, the controversial Adam Neumann, has a new venture trading carbon credits on the blockchain. Given his adventurous lifestyle and the history of WeWork, what could possibly go wrong?

In a classic “pivot to crypto to reinvent yourself” moment, controversial WeWork founder Adam Neumann recently launched a startup, Flowcarbon, to sell tokenized carbon credits on the blockchain.

Flowcarbon’s protocol helps projects sell tokenized carbon credits to companies looking to reduce their carbon footprint. The credits can then be traded on crypto exchanges, the company says.