Disrupting the disruptors

Interesting to see some new data looking at how the disruptor companies are themselves being displaced by newer organizations. They see increasing turnover, and shorter lifespans than you might expect.

Bain & Company research conducted last year of more than 1,300 companies’ performance from 1996 through 2018 shows that technology companies are 12% more likely to be disrupted than companies in retail and 25% more likely than those in financial services — two other industries that have historically gone through disruptions.

And for tech companies it is “dog eat dog” with no mercy from the pack when they catch up….

Disruption isn’t just more common in tech — it also can be more damaging and permanent. Once a technology company falls behind, it can be difficult for it to catch up.

Certainly much food for thought here.


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