How do you measure success in digital? Five metrics for CEOs

Here is a useful discussion from McKinsey talking about the metrics that should drive your digital transformation initiative. The report helps to identify 5 areas where focus on measured progress is critical.

I can argue about some of the details, but the approach here seems right. The first 2 are looking at where the money is being spent. The third is ensuring customers are seeing more new services. And the final two focus on ensuring your people are reoriented to sustain the change. That balance looks good to me!

As organizations launch more and more digital initiatives, CEOs must monitor whether they are delivering business results. These metrics are ones to watch.

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