Under the hood of the Biden digital strategy. How did they fight the might and machinery of the Trump “death star”?
The analysis believes that several key decisions were critical:
- Lean On Influencers and Validators
Don’t try to start from scratch when you’re behind….leverage those with reach and influence.
- Tune Out Twitter, and Focus on ‘Facebook Moms’
Know your audience and appeal to them in a positive way.
- Build a Facebook Brains Trust
Create a “rebel alliance” to bring forces together.
- Promote ‘Small-Batch Creators,’ Not Just Slick Commercials
Aim for real, authentic messages rather than over-produced materials.
- Fight Misinformation, but pick your battles
Be careful not to be spread too thinly across too many fronts.