How technology can help you maximise a competitive advantage — Lessons from the FT Corona Virus Tracker

A very useful review from Martin Fallon about the Financial Times’ experience building the Corona Virus Tracker. For the FT, it looks like data journalism may be the new “killer app”.

https://medium.com/ft-product-technology/how-technology-can-help-you-maximise-a-competitive-advantage-f69b3e95a56f

The coronavirus tracker became our most viewed article of all time, bringing millions of people to the FT for the first time. Few other publishers have the ability to take such complex subject matter as Uber’s fiendishly complex business model or the European gas market and turn it into something compelling and easy to understand. Our analytics have proven that this type of interactive content is something that promotes subscriber loyalty .