Latest MIT Sloan article by John Cotter on culture change

Just saw this latest article by John Kotter on dealing with culture change as we come through the pandemic. Is there anything remotely new here? Hasn’t this been said a hundred times already? Is there nothing new to say about culture change or is it simply “must try harder”?

Driving intentional culture is a critical element of an adaptable organization that can respond to emerging challenges and opportunities at today’s fast pace. As the COVID-19 pandemic and the uncertainty and complexity that have accompanied it have clearly demonstrated, organizations need cultures that encourage flexibility, adaptability, and speed.