The Nicholas Carr take on the “metaverse” approach from Facebook are fascinating, and definitely worth reading. His thinking and writing have been a mainstay of my reading for many years. I’d recommend you put them high on your reading list too.
Part One: https://www.roughtype.com/?p=8935
Part Two: https://www.roughtype.com/?p=8998
Part Three: https://www.roughtype.com/?p=9020
He begins his analysis with this gem:
Facebook, it’s now widely accepted, has been a calamity for the world. The obvious solution, most people would agree, is to get rid of Facebook. Mark Zuckerberg has a different idea: Get rid of the world.