Success and Failure at Pebble

A really excellent case study on twin aspects of success and failure at a startup and why scaling up killed them. The Pebble smartwatch was “big news” and had a major impact on a new category of products. This frank and honest review of what happened is compelling reading. It has many lessons for innovators, entrepreneurs, digital transformation advisors, and educators.

I’ve been giving a talk on the importance of learning from failure to every YC batch for last few years. I wrote this post in 2017 but never published it. I dusted it off for the 10 year anniversary of Pebble’s launch on Kickstarter.