Tesco Media and Insights Platform

This is fun if you are looking for consumer data on groceries and food preferences. Also interesting to see Tesco and Dunnhumby partner on this!

https://www.dunnhumby.com/tesco-media-insight-platform/

Tesco Media & Insight Platform is a partnership between Tesco, the UK’s largest grocery retailer, and dunnhumby, a global leader in Customer Data Science. Together, we always put the customer first.

Everything we do is fuelled by the insights generated via 20 million Tesco Clubcard holders, a diverse, nationally representative, first-party behavioural dataset. We empower suppliers with granular insights so they can identify their most important customers and understand what matters to them.

We help serve Brands and Agencies via a unique mix of technology, software, and Insight and Media products which collectively help provide customers with a more personalised and relevant shopping experience.