The 4 Tiers of Digital Transformation

Here is a very effective short discussion about how data-driven approaches change business models. Some very useful examples and illustrations are provided and used to form a simple 4 tier framework. Well worth a read.

Companies often assume that if they embrace digital technology in any way, they’re digitally transforming their business. As a result, they often make only ad hoc changes and investments in the digital arena, with ineffectual results. This article provides an introduction to four distinct tiers of digital transformation, each of which meets different strategic objectives and allows companies to maximize the value they capture from digital technologies.