Value Creation in the Metaverse

Lots of discussion about the Metaverse and its implications. But it is interesting to see McKinsey ask the key question – where is the value?

https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/value-creation-in-the-metaverse

A useful overview of some of the key issues, and a report that you can download.